Nice post from Eran Livneh in the MarketCapture Blog yesterday. He talks about hard, measurable results coming from a recent webinar with a client. I took a look at the MarketCapture website and it looks like they help clients with a wide range of end-to-end lead generation and campaign management activities. Webinars are naturally a significant weapon in their arsenal.
I love hearing people talk about the successes they can directly attribute to good webinars. I'll be talking about this in my upcoming ON24 broadcast about making your webinars more effective. A significant part of your effectiveness comes from activities performed AFTER the event is over! Eran demonstrates the power of following up with your registrants after the event quickly, while they are still in a receptive mood (or at least remember who the heck you are). And then measuring your results so you can plan your next activities with the extra data you have from your event. Knowing how you will measure your success and what you will do with that information is vital.
If you think it's strange that I'm boosting a competitor in my blog, then I haven't been clear enough about what kind of work I do. I don't handle end-to-end marketing campaigns or build complete lead generation strategies. I did that for years in the high tech software business and I got tired of dealing with all the things it entails. So at least I understand what you're going through in those situations and I can help fit in your webinar requirements to match the rest of the activities you'll be pursuing.
My company, Webinar Success, offers assistance on the detailed mechanics of making sure your webinars are the best they can be. Selecting the right vendor for your needs, working out the setup details, punching up presentations for use online, and most importantly, working with you to develop your online presentation skills. I even offer on-air assistance as moderator or narrator.
I just finished creating a complete presentation script for a client to make their detailed technical software solution understandable to their audience. Then I recorded an archival webinar for them as their spokesperson. We tried it once with a formal narrator voice and again in a more natural conversational style. They elected to go with the latter. You never know. We also had to work out details on how the archive would be hosted and delivered to their audience.
I've been working on a new webinar series with another client that will offer educational webinars to doctors and medical office workers as a paid online course. We have been working with in-house information systems personnel and the webinar vendor to make integrated registration work smoothly, design effective participant communications, create polls and feedback questions, and use the software to its full potential. On this one I've had to spend a lot of time on the phone with technical support reps and sales engineers from the webinar vendor, as the client's needs are tricky.
I love being able to focus on these challenges. I get in, make it work, and get out again. The client gets the specific help they need at a reasonable price without a long term contract for services that aren't necessary. It keeps things interesting for me, since I get a chance to help out in many different industries and uses of the technology. Lead generation is probably the highest profile application, but there's a lot of other activity going on in web conferencing! You'd be surprised at the recent growth in web conferencing for local government and for religious broadcasts.