The Webinar Blog: The Yugma Look

In a previous entry, I wrote a snippy little analysis of Yugma's company logo as perhaps a bit... derivative of a competitor's. Karel Lukas, the COO of Yugma, wrote me a very nice email in which he completely resisted the urge to call me a sniveling little hack, filling space by denigrating the efforts of others. Instead, he took the high road and simply shared with me the thoughts behind the logo design. I'll quote Karel:

The logo consists of four elements tied together by an overlaying circle. This is intended to symbolize the Sanskrit meaning of the company's name. Yugma means confluence, or a coming together. The graphical elements also suggest a more literal description of what Yugma is, a service that allows users to collaborate in a single space. Think rivers coming together, birds flying together, people being together, etc. The significance of the four leaves was to emphasize that we are more than just two things getting together. That, plus the fact that our actual colors are different, has never left us thinking about the connection between the two logos.

Now that's what I get for sleeping through my college class on Sanskrit. I had pulled a logo from a button on their site, which cropped the aforementioned extending leaves to produce a green and blue circle image. Here is the full logo, uncropped:

Yugmanow7