Insight24 Opens New Syndication Channels
Insight24 has two new ways to promote recorded webcasts, podcasts, and videos that are registered on their network. These haven't been announced yet, so you are getting an early scoop.
The first addition to the network is a dedicated "channel" on YouTube. It gives ON24 (the parent company) the opportunity to feature selected video content on YouTube under their own Insight24 branding, instead of having to submit it as just another user-generated video clip in the general collection. Interested viewers can subscribe to the channel to automatically see when new videos are added. The YouTube address for Insight24 is http://www.youtube.com/Insight24
The second addition to the syndication lineup gives owners of websites and blogs a way to display a menu of recorded webcasts and podcasts from the Insight24 library. The publisher can specify selection criteria, such as videos from a particular company or all videos categorized under a certain topic area (such as Marketing or CRM). Then content is automatically updated on their site as Insight24 gets new recordings.
I can see publishers using this as a way to provide more content and value to their readers (as ECT News Network does today), or individual companies could potentially use this as a way to showcase their own recorded content without having to build and maintain a dedicated links page. I'm not as sure about the value to bloggers, but it might make sense as a subordinate page to give readers a way to access associated information of value to them.
I asked about flexibility and customization in the displayed content, and I was told that publishers will be able to specify several criteria that define what is shown and how it is displayed. If you are interested in including recordings on your site, you can contact Insight24 at a special email address they have set up.
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