MarketingProfs is offering a free white paper written by Joel Granoff entitled “9 Management Practices for Exceptional Webinars.” This paper is a must-read for enterprise marketers (particularly B2B) who plan to or currently use webinars to gather sales leads.
I can’t praise the paper highly enough. In only 26 pages of clear, readable text, Joel gives incredibly valuable information that can be applied immediately to your company’s marketing webinar programs. He starts with some basic background demographics on the companies studied in a marketplace survey. One of the statistics I found interesting is that 72% of respondents said they have been conducting webinars for three years or less. This shows both the rapid uptake in webinars as a business tool in recent years and the incredible potential still untapped.
As Joel moves into his nine key management practices, I found myself nodding in agreement at each of his practical recommendations and suggestions for integrating webinars as part of a complete business sales/marketing program.
He wraps up with some specific checklists to help guide you through the process of evaluating technology vendors, managing the registration and lead tracking process, and calculating ROI for your webinars.
Go. Download this white paper. Do it now.
[In case you were wondering, I have no connection with MarketingProfs or Joel Granoff. They didn’t contact me about the paper and have no idea I saw it or am writing about it. I saw it promoted in a public press release. Boy, are you cynical!]
