I hope you will join me this Wednesday, July 9, for a fun and fast-paced discussion of best practices to improve marketing and lead generation webinars. I'll be co-presenting with Mark Bornstein, the Senior Director of Content Marketing at ON24. We're going to have a free-flowing, unscripted chat where we draw on our respective experiences and lessons learned from the many webinars we have created, supported, and hosted.
The webinar is scheduled for one hour starting at 11am Los Angeles time (that's 1pm Chicago or 2pm New York). We plan to cover issues such as planning and executing the webinar lifecycle, ways to increase interactivity and engagement, and how to incorporate lead scoring and follow up into your webinar plan.
Arkadin is hosting the event, making it free for you. But they promised they wouldn't use up our time trying to sell you anything. Mark and I want to keep the content educational and value-oriented all the way through.
If you are interested in operational details, it also gives you a chance to see ON24's unique webinar platform in action and you'll see how I manage a non-linear presentation format where we can talk about anything and everything, without following a set order of slides. We'll also be on video, so you can check out our webcam technique.
See you on Wednesday!