It feels like forever since I've given a public freebie "best practices" webinar! LogMeIn's GoToWebinar and MyCustomer.com have asked me to share some insights on how to use webinars to advance the sales process. I'll be handing out tips 'n tricks on Thursday, September 28. We made the time convenient for the UK and continental Europe, but folks on the East Coast of the Americas should also be able to attend.
Here are the quick details:Prospect to Customer: How to Use Webinars to Advance the Sales Process
Thursday, September 28
10am New York / 3pm London / 4pm Berlin (click to see your local time)
Click here to register
I often talk about the marketing and lead gen side of webinars. But for this presentation, I'm going to concentrate on sales. And some of the specifics might just surprise you! If you think of webinars as purely a way to entice new prospects, you may be leaving money on the table by not exploring opportunities to re-engage existing customers, influence and reassure prospects in the pipeline, offer demonstrations, overcome sales objections, and meet the needs of business, IT, and executive decision makers.
As you can probably tell from that description, a lot of the discussion will focus on business sales cycles that occur over a longer period of time. But I'll also slip in some tips for direct-sale webinars that lead to an immediate online purchase.
I hope you'll be able to join me for a stimulating conversation. I'm going to make sure to leave time for live Q&A, so come prepared with your questions!
If you are reading this on a device that doesn't allow link-through clicks, you can copy and paste the following URL into your web browser to sign up for the presentation: