This cracks me up. I was reading through this article by Louis Columbus on CRM Buyer and sure enough, he used WebEx as a generic verb.
- Populate roadmaps with products you can WebEx today showing integration.
A sure sign a company is solution selling with integrity is that they have reality-based roadmaps. Every application, whether licensed or hosted, can be demonstrated on WebEx, and the systems integrated with it can also be seen anywhere on the planet, anytime, through a simple WebEx window. That's impressive. It's solution selling and it's making many companies practicing this worthy of trust. Finally, prospects say to themselves, this is a vendor who "gets it" and shows me what is shipping.
I don't know if Mr. Columbus has an "association" with WebEx or if it's just an example of exactly what I was talking about in my Of Mouths And Money entry from yesterday. Synchronicity, baby!