I saw a news story today about a new venture called Adrenaline Nation Television. The idea seems to be another attempt to bring underexposed music videos to the public (now that MTV and VH1 have morphed into standard programming content TV stations). They have obviously set themselves up to have a hip, edgy website for the broadband-connected youth market.
I was intrigued, since they are talking about how they webcast their content. The "station" has only been on the air for 10 days, so I didn't expect too much, but I have to say I was surprised at the paucity of content. There are dozens of stubs for blogs about various music subjects, but none contain any entries. The shows are simple streaming video feeds. I couldn’t find feedback channels for their audience to participate in the action. In short, they weren't taking advantage of the unique nature of the Internet for boosting collaborative participation.
A while back, I wrote about how webcasts weren’t being applied to the entertainment field. Here's an excellent opportunity. Show a webcast of a new music video and then let viewers ask questions of the band, submit polling answers to give their opinions, and generally get them involved. An Internet TV channel should be able to do more than a televised TV channel. I hope these guys see the possibilities and start expanding their offerings to get the fans connected. It could be a real shot of adrenalin for the entire web-based communications industry.
