Pity the poor marketing gang over at Infinite Conferencing. I was browsing through this online article about new ACT partners at CRMBuyer.com. Go check it out. It's a fairly standard transformation of a company press release into a little story. Five new development partners announced add-in products for ACT users. Fair enough.
Now scroll down to the second bullet point under "The 3 C's". There is a mention of Infinite Conferencing with a double underline in their name in a different color. "Oh, that's nice... They built in a link to the company." But nay! Hover your mouse over that link and you'll find it's a popup advertisement for a direct competitor to Infinite Conferencing! You can click through to find out how Microsoft Office Live gives you web collaboration tools including sharing documents and information between users. Of course Microsoft also markets Live Meeting, which competes on the webinar software front.
I doubt that Infinite is overjoyed about their company name being a portal to a competitor's advertisement. But there doesn't seem to be anything they can do about it. CRMBuyer.com signed up with the company IntelliTXT (I'm just reading the link off the popup ad) to get another revenue stream, and in the process they screwed over a company mentioned in their content. As the IntelliTXT site says on its front page, "IntelliTXT ad units are delivered in real-time and deployed after the article has been published by the website. This is an automated process that cannot influence, or be influenced by the Editorial Team at this website or any other partner publication."
Wow. Nobody's in charge. The computer is driving and nothing can go wrong... go wrong... go wrong...
