Oh boy, I’ve been waiting for so long to be able to write this blog entry! Today I’m taking the wraps off a new service offering from Webinar Success. WebEventSearch.com is the first online search engine dedicated solely to web-based communications. It brings together the producers of webcast content with the audiences looking for that information.
If you create webinars, webcasts, podcasts, or streaming feeds, you know that your biggest challenge is publicizing your event and letting audiences know that your content is available. If you view or listen to webcast material, you are frustrated by email bombardments telling you about events of no interest to you, while having no way to find events you would be interested in. A standard search engine like Google can’t handle these needs… They are built to scan web pages for keywords in the text. Webcasts come and go too quickly and never make it high enough in search rankings.
WebEventSearch.com attacks the problem by letting event producers list their event with key information that searchers can use to narrow results to just what they are interested in. You can search the database for events occurring within a date range. Or with content in a particular subject area. Or presented by a certain company. Or featuring a speaker you want to hear. You can look for fee-based or free events. Events that require you to have Microsoft Windows on your PC or those that support multiple operating systems. You can even search for events made available as downloadable podcasts.
The database automatically removes event listings after the event date. So you never see obsolete results cluttering up your search list. Of course you can also find on-demand information that is available at any time. These might include archived webinar recordings, internet radio streams, webcams, or podcasts.
Interested in a particular subject area? You can subscribe to an RSS feed to get automatic notification when an event listing is added in the category you chose.
If you provide audio/video information over the web, this service is an entirely new way to let your target audiences find you. Now there is an alternative to sending out random email blasts, press releases, and mailings, hoping that some small percentage of your recipients will be interested in your message. Your target audience is self selecting, actively searching for the information or entertainment you offer. You can promote fee-based courses, marketing/lead generation events, streaming feeds, investor relations calls, customer communications, and so much more.
Are you a webcast services or software vendor? Want to offer a value-add for your clients? Get them a listing for their events. Put in your company name as a keyword. Let people see how many events your company supports. (By the way, you can also advertise your company on the site. This is the first time Webinar Success has accepted vendor advertising on any of its online services.)
Are you an industry expert or regular guest speaker on multiple webinars? Get your name in the system so people can find your events no matter who produces them.
The site is up and running right now in Beta test mode. The obvious hurdle to big success is getting the initial traffic from both the supply and demand side. So to make it easy, during Beta test all listings and advertisements are 100% free for providers. You have absolutely nothing to lose. At the very worst, you have another incoming link on the web for your event landing page. As traffic picks up, we will compile statistics of viewership and clickthrough conversions to prove the cost effectiveness of the site. Even when we eventually go live, listings will be incredibly cheap. I want to build volume, not margins. This should become the one-stop shop for any online user looking for webcast content.
If you are a viewer of web events, please come to the site and try some searches. Sure, at first there won’t be as much content as we would like. It’s going to take a while to build up the database of listings. But it’s tremendously important that we can show visitor use so providers will want to place their content there for your convenience. Come back and try again to see the latest content that has been added. I also need and encourage your feedback on what works well for you, what you wish we would add, what is frustrating, and so on. Beta test isn’t about debugging… That was Alpha test. Beta is about making refinements based on user activity and feedback to validate our ideas and to make sure that the site works for its users… not its designers.
This is big. There is nothing else available on the web to handle this functionality. And you are among the very first people to read about it. Please visit and supply your feedback before we go live with publicity, promotion, and marketing for the site. Providers, remember that even though our initial Beta audience may not be huge, they are going to be tremendously interested and performing lots of searches. And you are going to have relatively few events to compete with. Early content listings are really going to pop out and be seen! Get your stuff in there. It’s all free during the Beta.
Let’s get viral with this information. Email your friends and coworkers a link to this blog entry so they can read about it for themselves. Or just forward on the web address of the new site. That’s www.webeventsearch.com
When you start reading about this in Business Week, the Wall Street Journal, and Wired, you’ll be able to say “I knew about it first!”