A brief news blurb by COLLOQUY posted online Friday (available by registering for a free subscription) indicates that WebEx is starting a new rewards program for pay-per-use customers. I can't find a distributed press release about this online and I can't find any news on the WebEx website, so for now, the story is unverified. Maybe COLLOQUY got an advance press release notification and broke the story before the embargo date. Maybe not. I have no idea.
They say that program participants earn reward points for total attendee meeting minutes in each hosted pay-per-use meeting. Reward points can be redeemed for rewards from an online catalog. There is also supposed to be a bonus setup for meetings lasting longer than 30 minutes. Hosts can do a virtual "spin 'n win" for a bonus gift from the catalog.
The program is stated to be good until the end of 2006 for meetings held from now through the end of November.
This would be an interesting tactic for increasing market share and incenting customers to hold more meetings with more attendees for longer durations. Since WebEx typically charges pay-per-use customers based on number of attendees times length of meeting, it makes good business sense to drive up those figures.