Onstream Media did their usual quarterly financial results conference call and issued a press release with a recap of the call. Buried pretty far down was a paragraph of interest to those tracking the effectiveness of webinars:
The Company launched an extension to its Visual Webcaster Platform with
a new lead generation Webinar service. Webinars are becoming an
increasingly popular and cost-effective tool in the overall sales and
marketing functions of many companies. Onstream Media's new service
enables clients to hold real-time virtual seminars over the Internet.
In its own test of the Webinar service, from a single event and a
marketing budget of less than $5,000, Onstream Media received 377
registrations and 197 qualified leads. From those leads, the Company
has set 27 appointments, of which the first 11 meetings have generated
9 proposals valued at over $150,000 and signed contracts for $30,000.
I love the fact that they laid out all the numbers and showed the results of their own marketing webinar. Good luck to you, Onstream. Hope you close those sales!
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