Onstream Media did their usual quarterly financial results conference call and issued a press release with a recap of the call. Buried pretty far down was a paragraph of interest to those tracking the effectiveness of webinars:
The Company launched an extension to its Visual Webcaster Platform with
a new lead generation Webinar service. Webinars are becoming an
increasingly popular and cost-effective tool in the overall sales and
marketing functions of many companies. Onstream Media's new service
enables clients to hold real-time virtual seminars over the Internet.
In its own test of the Webinar service, from a single event and a
marketing budget of less than $5,000, Onstream Media received 377
registrations and 197 qualified leads. From those leads, the Company
has set 27 appointments, of which the first 11 meetings have generated
9 proposals valued at over $150,000 and signed contracts for $30,000.
I love the fact that they laid out all the numbers and showed the results of their own marketing webinar. Good luck to you, Onstream. Hope you close those sales!
Technorati Tags: Onstream, Onstream Media, webinar