Yugma is a new entrant in the web collaboration space. It is a rebrand of Let'sPowwow (and let's be honest... that name wasn't ever going to fly if they wanted to sell into the corporate market). The marketing team at Yugma faces a stiff challenge in getting visibility and mindshare when there are so many vendors already established in that space. Especially the 800-pound gorilla, WebEx.
Hmmm... WebEx seems to be well known. They spend a lot on marketing. I wonder if there is a way to leverage that? What's their logo again? Oh yes, a sphere divided into blue and green sections:
Hey, I've got a great idea for our new logo! How about a sphere divided into blue and green sections:
Done!
:)
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