Wow. It's been two weeks since my last post! Sorry about the ominous silence. But I have been concentrating on a number of changes to Webinar Success. Here's the scoop.
If you visit the Webinar Success website, you will notice changes to every page. Some of them are subtle, some less so. I expanded the openness of the pages so they expand and contract with the size of your browser window. I removed many places where there had been dense text and opened things up with more white space and graphics. I attempted to remove some HTML coding that had limited full functionality to Internet Explorer only. I recognize that Safari, Opera, and Netscape users may still have a few problems and I'm actively working on taking care of any remaining compatibility issues.
The home page is now organized from a functional standpoint to match the interests of the different kinds of clients we serve. So you can find the services that are right for you whether you are just getting started as a new user of web conferencing or are an old hand that needs a little help. I have highlighted the webinar speaker training that is still a unique offering from Webinar Success. Unlike most speaker training courses, we cover the aspects that are specific to the world of virtual presentations using web conferencing technology.
The biggest change is the addition of a new lead generation service offering. Webinar Success is using Brainshark technology to create on-demand presentation recordings that are linked to "round the clock" lead generation. This service is designed mostly for enterprise marketing departments who need to make better use of their existing materials to gather sales leads. We will take a live webinar, a presentation, or even a white paper and use just the "juiciest bits" to create recordings that communicate the main message points and spur additional action. Our recordings are short enough to hold the limited attention span of an internet surfer... usually less than five minutes, and never more than ten minutes.
To give you an idea of how it works, I recently took a client's one-hour live webinar on a highly technical subject (Linux for real-time embedded systems development) and created two recordings of 6-7 minutes each. I managed to incorporate almost all of the information with none of the filler. We write the script, edit or create the slides, record the narration, and put it online. All our clients do is promote the link to the recording.
What I like about Brainshark is the ability to tie in animations, polls and surveys, links to web pages, and branching between slides and presentations. It is also very flexible for making "tweaks" over the life of the recording. I can change a single slide or a single piece of audio without having to redo the entire presentation. The recordings are also hosted on Brainshark's servers, so clients never have to consider additional resource needs, bandwidth utilization, or software installation. They just sit back and let the leads roll in (with automatic notification).
You will find recorded presentations scattered throughout the Webinar Success website associated with the different topic areas, and I created a new "Recordings And Downloads" page that gathers all the presentations in one place for easy reference. Take a look (You'll even find those Linux recordings there... thanks to the kind permission of MontaVista Software).
On a sad note, the renewal contract came up for my WebEventSearch.com website and I couldn't cost-justify keeping it going. I've had some great content posted there and I thank everyone who participated in this grand experiment to provide a public all-in-one portal and search facility for online events. But I'm going to pass the torch to the up-and-comers in the field such as Insight24 and the still-to-be-seen EventSpan.
I welcome your comments and feedback on the new website and the new lead generation offering. Please let me know about any problems you have with functionality on your operating system or browser. Thanks for staying with the blog during my silent period. I'll be back to more frequent posting now that things are online and running.
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Technorati Tags: Brainshark, lead generation, presentations, presenter training, speaker training, web conference, web conferencing, web event, web meeting, webcast, webcasting, WebEventSearch, webinar, Webinar Blog, Webinar Success
