PresenterNet just sent out an advance invitation to preview a publication entitled "Seven Steps To Small Business Marketing Success." I downloaded a copy, expecting the usual marketing department puff piece about how the vendor's product solves all the world's business problems in one fell swoop. Imagine my surprise when I read the white paper and found it to be a cogent, well-organized piece of business education!
In just twelve pages, the report lays out real, useful advice about how to maximize your marketing effectiveness in several areas. And many of them have nothing to do with buying PresenterNet! I found myself nodding in agreement on each page with their summary descriptions of best practices for creating marketing strategies and messages, connecting with your audience, moving leads to sales, and planning for growth. Although the report is targeted at small businesses, I can't imagine an enterprise marketing professional not finding something of value in the simple, clear ideas.
Of course the report focuses on the use of web conferencing as a marketing and lead conversion medium, since that is their business. The use of PresenterNet's unique "always on" Showrooms gets a brief mention, but it is not overbearing at all and fits nicely into the general conceptual framework. Another exclusive feature of PresenterNet is the ability to embed interactive controls in your presentations to let audience members do things like setting sliders and answering fill-in-the-blank questions. It is a big step up from the simple multiple choice polls that have become the standard in the industry for audience interaction. The report is so subtle on this subject that you might miss it completely, but this is an area where PresenterNet can improve audience engagement and retention, as well as helping with lead qualification.
You can request your copy of the report from this link: http://www.presenternet.com/info/7steps/index.php
This is one of the few vendor papers I can wholeheartedly recommend as a useful marketing reference. Take advantage of it.
(I almost hate writing things this nice about a vendor because of the inevitable questions I get... No, I have no business relationship with PresenterNet and I don't get any kickbacks, commissions, or investment income from them. I simply got a mass-distribution email from them and liked what I saw.)