WebEx is trying out an interesting new marketing strategy in India. They have installed an electronic kiosk inside the Bangalore airport waiting lounge. Bored business travelers waiting for a flight can get a demo of WebEx's product offerings.
According to a news report in the Indian press, WebEx says they have pulled about 600 "legitimate registrations" so far from the kiosk and they are planning to install similar stations at the airports in Delhi and Mumbai.
I think this is a great strategy if you've got the money. It reminds me of the highway billboards for housing developments that say "If you lived here, you'd be home now." WebEx is saying "If you used our product, you would already be in your meeting."
They are catching the right audience at the right time to be receptive. Good job!
