ON24 issued a press release today announcing a new version of their hosted webcasting technology. The new service is labeled Webcast Center Pro (WCC Pro) to distinguish it from Webcast Center Enterprise (WCC Enterprise). The basic operation of the two versions is the same, but Webcast Center Pro removes a few "bells and whistles" (according to marketing communications manager Cece Salomon-Lee) in favor of a lower price and easier entry point for smaller webcasts.
The promised comparison page between the two versions was not yet active on their website when I wrote this, but Cece led me through the main differences.
WCC Enterprise includes extensive customization as a service offering to make the viewing console, lobby area, and registration pages completely match a company's web look and feel. WCC Pro will allow customers to do their own more limited customization - basically adding a logo to a predefined template and adjusting some of the color selections on the page.
ON24 hosts recorded events for viewing after the live webcast. WCC Enterprise includes three months of hosting in the base package pricing. WCC Pro reduces that to one month.
ON24 includes an initial maximum audience size that is covered in their base price. Events can easily expand to allow more participants, but at additional cost. The Enterprise base package allows rooms of up to 250 people when using streaming audio and 100 people when using telephone audio. Pro reduces the base package capacities to 50 with streaming audio and 25 with telephone conferencing.
ON24 does not publish "rack rate pricing" (to use a hotel term), but Cece said that the new Pro option can let companies get started with webcasts for as little as $600, with pricing increased to match greater audience sizes and event durations.
This distinction in solution packaging matches similar approaches by web conferencing providers such as WebEx, Adobe, and Citrix. Choice is a good thing and ON24 is smart to give their customers additional options to suit their business and budget requirements.