Dimdim (why do I keep wanting to capitalize the second Dim?) has been hitting the social media circuit with a passion. Today they slipped a little teaser into a LinkedIn group for professionals in web conferencing saying that “DimDim will launch its 5.5 edition next week with creative new features making web conferencing effortless!” (The exclamation point is theirs, not mine. And look at that… Their Corporate Relationship Manager gets the capitalization wrong too!)
The company also used an innovative viral marketing campaign to encourage Twitter users to spread the company’s name. For every tweet and retweet about a special fund raiser, the company has been donating money to the American Red Cross (chosen via public Twitter responses as well).
And lately they have been promoting free trials of their software with Apple iPad giveaways boosted by Twitter users.
Web collaboration awareness and marketing is a natural for social collaboration tie ins. I have seen plenty of companies with a named individual assigned to make Twitter comments and updates mentioning their products. But Dimdim seems to have figured out a holistic approach to truly tying in Twitter with comprehensive marketing programs on a corporate basis. That is still innovative as companies figure out how to make serious use of the new channel. Kudos to Dimdim.