David Chao from WebEx pointed out on his Web Conferencing Blog that Citrix has introduced new pricing for GoToWebinar. His post actually focuses on the wrong piece of their lineup. The price for the “lighter” personal user account of GoToMeeting remains constant at $49/month or $468/year. They did alter the number of attendees allowed per meeting under that plan. It had been a maximum of 10 and now allows 15. So that’s nice!
But the interesting wrinkle is the new pricing structure for GoToWebinar. GoToWebinar has long been the huge “disruptive pricing” leader for the webinar industry. The software gives you full registration, reporting, and similar webinar functionality. They had been offering it at $99/month or $948/year for anything up to 1000 attendees per meeting. That was an incredible value for giant webinars and impossible to beat. The $99 price level still exists, but now that plan caps your maximum meeting size at 100 participants. To get up to the previous 1000-person capacity, you have to pay $499/month or $4788/year. That represents a price increase of more than 400 percent for a maximum room size.
Citrix has also introduced a mid-range capacity plan for rooms of 500 participants. Interestingly, the price is not halfway between the other two. It costs $399/month or $3828/year.
My personal opinion is that $99/month is still a good value for a 100-person webinar room. But now there is more price competition for larger room sizes between Citrix and other web conferencing vendors.