MarketingSherpa has limited-time free access to a very interesting case study on a company’s methodology for promoting their webinars, encouraging attendance from registrants, and following up to enhance interest in future webinars. Notice that doing marketing as a methodology to accomplish both long term and short term measurable objectives takes planning, effort, multiple steps, and attention to detail. It’s more than just sending a quick email blast to a rented list and sitting back to see what happens.
If you are using a feed reader that doesn’t allow embedded hyperlinks, here is the clear form URL for the article.
Please note that this is only open to non-members until July 29, so don’t put this in the “read later” pile.