Our industry desperately needs more quantitative analysis on viewer preferences and behaviors when it comes to live and on-demand webcasts. BrightTALK is ready to help us out with the release of results from their own analysis of attendee data from online events throughout calendar 2010.
Their corporate evangelist, David Pitta, just sent me some teaser information in advance of a public webinar they will host on Wednesday, January 12. At the webinar, the BrightTALK VP of Corporate Development (Brian Stark) will walk us through their findings based on figures gleaned from their series of free BrightTALK Summit webcasts.
In just the first couple of “leaked” graphs that David sent me, I found information that was either surprising or unobtainable from any research studies I have seen previously. David gave me permission to share these nuggets with you, so take the big “CONFIDENTIAL” stamp on the graphs with a grain of salt… They were joking around with a WikiLeaks theme concept. I take data privacy and confidentiality seriously, and don’t want to be accused of unethical business practices!
The first graph flies in the face of a survey I ran more than two years ago. Self-reported preferences for webinar days showed that nobody wanted to attend online events on Mondays. And sure enough, almost no one offers live webinars on Mondays. But BrightTALK found that on-demand viewings of recorded webcasts are just as strong on Mondays as the next three days. It turns out that Fridays get the least viewing activity!
So does this mean we should offer more live webcasts on Mondays? You certainly wouldn’t be competing against many others for the prime time slots!
Speaking of prime time slots, BrightTALK did something I have never seen reported before… They looked at viewing habits based on type of industry. So for instance, local lunchtime works great for Technology attendees, but is terrible for the Financial Services industry.
I am hoping they will show us results for other industry breakdowns as well.
It’s wonderful to see information based on real activity for once, rather than self-selecting survey respondents. I’m looking forward to seeing the rest of their analysis in the live session on January 12. You can register online through this link… http://bit.ly/e20zdp