I just found out that tomorrow (Wednesday, December 14) ON24 will present a summary of benchmark data taken from “over 25,000 webinars and virtual events for marketing, training and corporate communications.” They say they will share results and will suggest best practices to improve the ROI of web events. Sounds interesting!
The start time is scheduled for 11am US Pacific / 2pm US Eastern. Those times obviously target a North American audience. I do not know if they are including EMEA/APAC events in their number-crunching.
In a humorous note, the invitation says the duration is “24 minutes plus 15 minutes live Q&A.” I wonder if one of their best practices is to keep total scheduled time for an event under 40 minutes?
You can register at http://communication.on24.com/webcasting-elite
If they allow me to summarize their summary, I’ll try to write a recap after the fact for those who couldn’t make it.
