Hey, readers… This blog post isn't for you. It's for your friends and colleagues. Be a dear and forward this column to them.
If you have been with The Webinar Blog for a while, you already know the basics of hosting and delivering business webinars. I've been giving you tips, advanced techniques, and technology reviews for more than a decade.
But as with juggling, small engine repair, and laser interferometry, there has to be a first time. Someone out there is thinking about holding their first webinar, and they aren't sure exactly what is involved. Heck, they don't yet know what questions they should be asking!
It can be intimidating to get into a public session when you feel like the new kid on the block… You don't know the terminology being used and you don't yet have the background that the other participants take for granted. You don't want to ask a question about first principles because you feel like you might be wasting everyone else's time.
Boy, do I have the session for you! I'll be talking about the fundamentals you need to understand before giving your first webinar. I'll fill you in on the terms that technology vendors use, help you figure out what tasks need to be accomplished and how you can plan for them, and even look at how to put together a budget.
I never liked that whole "Brain Surgery For Dummies" phrasing that Wiley & Sons Publishing popularized. You aren't a dummy, and I won't treat you like one. You are a business professional who just hasn't happened to study up on webinars yet. This will be a great introductory overview. No question is too basic, and you'll be in an audience with similar skill levels and lack of experience in this subject.
The live session will take one hour, including time to answer your questions. It is scheduled for this upcoming Wednesday, May 18. Starting time is 11am California or 2pm New York. You can preregister at the following link, which will ensure that you get emails with login instructions and reminders before it starts:
We'll be using BigMarker webinar technology. They are sponsoring the session so it can be offered for free. But both BigMarker and I have agreed that we'll keep this truly educational rather than being a thinly veiled sales pitch. I won't be inviting you to take a course or buy a book at the end of the presentation.
It doesn't matter whether you are thinking about webinars for marketing, sales, training, employee communications, or outreach to customers and community members. The information will be applicable to all use cases.
I hope you'll join me on Wednesday to see what webinars are all about. All you need is internet access and computer speakers or a headset to listen to the audio. I'll take care of the rest!