Welcome to this article, "How To Disengage Your Webinar Audience In The First Two Seconds."
Looks pretty stupid in writing, doesn't it? Have you ever read a newspaper or magazine article that opened by repeating the headline written above the copy? I haven't. So why does everyone start their webinar by repeating the title written on their opening slide?
Stop it. Just stop it. Your audiences know the title of the webinar. They saw an advertisement with the title. They entered their information on a registration page with the title. They got a confirmation email and a reminder email with the title. They see the title on the first slide of the presentation. They really, really, really don't need you to read it to them again as the first thing they hear!
It's okay to mention the subject under discussion, but do it in a way that emphasizes the value they will get:
"I'm so glad you were able to join me to learn how you can disengage your webinar audiences more quickly and effectively. Let's get to it!"
Thus endeth the lesson.
