January 9, 2007… 10 years ago today, Steve Jobs announced the brand new iPhone. It is still remembered as one of the best structured, best presented product announcements of all time.
You can learn a lot by watching just the first three minutes of the presentation. I referenced it in a post I wrote several years ago in "An Alternative To Pain Point Marketing Webinars."
Devin Coldewey examines the presentation in more detail in his celebration of the iPhone's 10th birthday on TechCrunch.
I recommend you use this anniversary as a way to reflect on your own presentations. Tech need not be dry and boring. Marketing need not be formulaic and "pitchy." And demos need not be tedious. Making a good presentation takes thought, preparation, and rehearsal. They don't just happen on their own. Will your next presentation be worth watching ten years from now?
